![]() Resembles a car wash – symbolising the start of the creative process, The entrance portal, flanked on both sides by columns, The unique creativity of theĭesigners turns this into an emotional experience for ourĬustomers," according to Domagoj Dukec, head of BMW Design.īeing open to new ideas and striving for the perfect solution are aĬommon thread throughout BMW Design’s “A Creative’s Journey” ![]() BMW has always tried to reconcile apparentĬontradictions: elegance and sportiness, efficiency and dynamic “In a volatile world, we aim to face the future Iconic design of the BMW brand, BMW designers approach the future with Such as fashion, architecture and the arts.īMW Design – bringing together the new and seemingly Networking and sharing ideas with creatives from other disciplines, Inspiration for BMW designers every year and is also vital for Milan’s Salone del Mobile is an important source of ![]() Not only provides insights into BMW Design’s creative process, butĪlso serves as a meeting place, encouraging visitors to pause and To find creative solutions for tomorrow’s mobility. The idea is to accompany designers on their quest Their installation “A Creative's Journey”, timed to coincide with the The BMW Group design team invites visitors to
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